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Women's National Football Conference (WNFC) lets companies like Adidas invest in a growing movement

According to an AdWeek article just released, the Women's National Football Conference (WNFC) is ready to push women's tackle football towards big-time league, team, coach, and player level brand sponsorship deals.

The electric article by brand marketing expert Jason Notte alludes that the time is now for big brands to take the lead with the blossoming league.

"More brands may come off the sidelines and join women’s football yet, if what’s happening in other leagues is any indication. Nike joined WNBA owners and investors including Condoleezza Rice in raising $75 million in capital for the women’s basketball league as both players (and some owners) pushed for growth amid rising viewership. The National Women’s Soccer League (NWSL) announced a $100 million capital raise and a new collective bargaining agreement on the same day and added both Delta Air Lines and cryptocurrency brokerage Voyager to a stable of sponsors that include Nike, which recently extended its deal with the league. Even the Premier Hockey Federation raised $25 million to pay the women on its rosters."

San Diego Rebellion Center Tanya Luna, Utah Falconz Head Coach Rick Rasmussen, and WNFC CEO/Head Coach of the Texas Elite Spartans are all highlighted in the article. Jenkins sums it up at the end of the article by saying...

“Because we’re not just a brand—this is a movement.”

The feature, full-length article is the first of its kind by AdWeek (covering women's football). Read the full article here.


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