WNFC and Got Her Back Returns for Super Bowl Week Bringing Joy, Confidence, and Football to Oakland Girls
- WNFC
- 3 hours ago
- 4 min read
The Women's National Football Conference (WNFC) is proud to announce the return of Got Her Back, its signature girls’ football and empowerment initiative, during Super Bowl week in 2026. This year, the FREE camp heads to Oakland, California, bringing together football, mentorship, and confidence building for more than 200 girls, hosted at Oakland Technical High School.
Presented in partnership with Dove and supported by adidas, Riddell, Dick’s Sporting Goods Foundation, and more, this event brings the Dove’s Body Confident Sport program to life, on the field, in community, and with purpose.
What Is Got Her Back?
Got Her Back is the official charitable foundation of the WNFC, created to celebrate, protect, and advance girls and women in football. Through camps, clinics, and national activations, Got Her Back provides girls with access to professional women football players, coaches, and role models who have walked the path they aspire to take.
What makes Got Her Back different is simple and powerful: girls are supported to stay in the game, by other women and girls.
We intentionally create spaces where:
Girls are encouraged, not compared
Families are welcomed, not sidelined
Confidence is built alongside skills
Joy, laughter, and celebration are just as important as drills and reps
From first-time participants to seasoned athletes, Got Her Back meets girls where they are and invites them to grow together.
The Power of Football
The Oakland camp will feature hands-on tackle and flag football instruction led by professional women’s football players and coaches from across the WNFC. Girls will rotate through skill stations, learn fundamentals, play, compete, laugh, and experience what it feels like to belong in football spaces designed for them.
But this day is about more than football. It is about:
Trying something new
Being loud, proud, and confident in your body
Seeing women lead on and off the field
Feeling supported by a community that says: You belong here.
Bringing Body Confident Sport to Life
This event also represents a powerful continuation of the WNFC and Dove collaboration, activating the Dove Body Confident Sport curriculum with real-world impact.
Parents, caregivers, and coaches are encouraged to attend the Body Confidence Clinic, where they will learn tools and strategies from Dove’s Body Confident Sport program, part of the globally recognized Dove Self-Esteem Project. The program equips coaches to better support girls in sport, helping them build confidence, resilience, and a healthy relationship with their bodies.
Research shows that nearly half of girls drop out of sports by age 14, often due to body confidence. Got Her Back is working to interrupt that trend in football, by surrounding girls with positive reinforcement, strong role models, and environments where confidence is cultivated, not questioned.
Event Details
What: Got Her Back Girls’ Football & Empowerment Camp
When: Saturday, February 7, 2026
Time: 9:00 AM – 1:00 PM
Where: Oakland Technical High School4351 Broadway, Oakland, CA 94611
Who: Girls (ages 6-17)
Cost: FREE
Register here: https://www.igotherback.com/oaklandgirlsfootballcamp
A Community Effort, A National Moment
Hosted during one of the biggest weeks in sports, Got Her Back in Oakland is a reminder that the future of football includes girls and the women who champion them. With the support of Dove and partners across sports, apparel, and equipment, the WNFC is proud to create spaces where confidence, community, and competition coexist.
About Got Her Back:
Got Her Back is a 501(c)(3) non-profit organization under the Women’s National Football Conference (WNFC). Its mission is to celebrate and empower girls and women in football through visibility, education, and mentorship.
About Dove:
Dove started its life in 1957 in the US, with the launch of the Beauty Bar and its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands.
Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.
For more than 65 years, Dove has been committed to broadening narrow definitions of beauty in the work we do. This includes the 'Dove Real Beauty Pledge,' and commitment to:
Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
Represent individuals with zero digital distortion, with all images approved by the women they feature. This includes never using AI to alter or distort real people in our marketing, advertising or campaigns.
Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.
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