2022 WNFC Playoffs are most-viewed postseason in league history
Regular season streaming up 4X year-over-year
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Jul 19, 2022, 11:15 ET
This year the WNFC celebrated its 4th season and with that came exponential viewership growth on Vyre Network. The 2022 WNFC season had a total of 2,184,670 total impressions with 634,639 users that streamed games through VYRE’s CTV, Mobile, and Web platforms.
VYRE began broadcasting games during the 2021 season with games being available on demand. In 2021, WNFC rebroadcast content earned 398,822 impressions. The IX Cup Championship game stream lived in 2021 and attracted 17,156 users. This is what gave VYRE the green light to enter into a 5-year exclusive streaming partnership with the league.
No one was prepared for the numbers that came from the live gameplay in 2022. Through 52 games streamed, WNFC viewership increased 475%. The league kicked off with 363,513 impressions in week 1 and averaged 189,746 impressions, and 55,709 users per week through the season.
WNFC live broadcast had 2,184,670 total impressions with 634,639 users that streamed games through VYRE’s CTV, Mobile, and Web platforms. This activity increased VYRE’s active users, CTV, Mobile downloads, and average hours watched on VSPORTS channel.
IX Cup Championship Game Record Viewership
In 2021, 21,312 users tuned into the WNFC IX CUP Championship game live broadcast. In 2022, the audience ballooned 3X to 77,546 users, 287,211 impressions (in 16 different countries).
WNFC live gameplay brought in new programmatic advertisers Square, Genius GV70 2022, Stella Rose, Priceline.com, Estrella Jalisco Beer, and Opendoor.com to the VYRE family.
VYRE sees the value of women’s sports content and the WNFC movement. VYRE has partnered with WNFC to bring women’s tackle football to the global stage. WNFC continues to be in high demand, and VYRE is looking forward to expanding coverage of WNFC content.