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Women’s National Football Conference (WNFC) Names Joanne Pasternack as Chief Strategy Officer

Updated: Oct 5, 2021


The Women’s National Football Conference (WNFC) has named Joanne Pasternack Chief Strategy Officer of the league, it was announced today. Pasternack will work closely with the WNFC executive team to oversee the league’s plan for community engagement, championship weekend, capital fundraising, strategic partnerships, and board development.

“Joanne has a proven track record in developing and growing business and knowledge of the professional sports landscape that will be a tremendous asset in her role with us,” - Odessa Jenkins - CEO of the WNFC.

Joanne is a dynamic and visionary strategist who, over the past two decades, has galvanized community engagement in senior executive leadership roles with internationally recognized brands including the Golden State Warriors, San Francisco 49ers, ServiceNow, City of Mountain View, and Special Olympics.


As the President + Chief Impact Officer of Oliver+Rose, she works with professional athletes, legends, entertainers, philanthropists, corporate executives, and high net worth individuals to amplify their impact to inspire change around their areas of passion, commitment, and expertise. Joanne is also the Co-Founder and Chief Strategist for Athletes’ Voices and the Pitch for Change Speaker Series.


“The WNFC is more than a sports league showcasing the stunning strength and athleticism of its players; it is a lifestyle, a lifeline, and a tremendous vehicle for demonstrating that women belong and should be celebrated in tackle football,” shared Pasternack. “I am honored to be expanding my impact on creating pathways for all individuals to achieve their full potential through sport in collaboration with the WNFC.”

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