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WNFC Partners with Lockett-Up PR to Expand Branding and Marketing Strategy

Growing professional women’s tackle football league selects Dallas-based agency for public relations, marketing, and social media strategy

Dallas, TX, The Women’s National Football Conference (WNFC), the brand renowned for accelerating women’s football to professionalism, announced it is partnering with Lockett-Up PR to steer the league's marketing, social media, public relations, and branding strategies.

Lockett-Up’s scope of work for the national league is focused on generating sponsorships, investments, media coverage, and brand recognition at the national and global levels.

“The WNFC is uber focused on quality in everything we do, and PR is no exception,” said Odessa Jenkins, president of WNFC. “We believe that we are building one of the most important and relevant brands in recent sports history. We are ushering in the future of professionalism for women to get paid to play football. Christen understands and embraces all of the opportunities that are in front of us.”

Lockett-Up PR is owned and operated by founder Christen Lockett who has amassed a stunning reputation with global brands, professional athletes, and more.

“Lockett-Up PR is passionate about creating opportunities and expanding visibility for women in sports. We are elated to join forces with the WNFC as they share the same mission,” said Christen Lockett, CEO of Lockett-Up PR. “It is such an honor to be a part of such a historic year for the WNFC and all women in sports, especially as we approach the 50th anniversary of Title IX this summer!”

The new partnership will kick off with the two groups collaborating on the WNFC’s National Championship Weekend, which will be hosted at The Star in Frisco, June 24-26. The event is being heralded as the A the Biggest Weekend for Women and Girls in Football.

About WNFC

The WNFC was created to help women and girls reach their full potential through the power of football. Heralded as the most provocative women’s tackle football league in the world. Sponsored by adidas and Riddell Sports, the league is the highest level of women’s tackle football in the US.

About Lockett-Up PR

Lockett-Up Public Relations is a boutique agency that specializes in public relations, digital and social media marketing, brand development, and more for professional athletes, influencers, and lifestyle brands. LUPR also provides consulting and training to businesses and industry professionals looking to maximize their PR and marketing efforts.


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