In 2018, adidas announced the She Breaks Barriers initiative as a continuation of their commitment to remove barriers in sport. Expanding on the #creatorsunite conversation launched August, this multi-faceted initiative was designed to inspire, enable and support the next generation of female athletes, creators and leaders.
A series of new partnerships with three areas of focus – to provide access, to remove stereotypes, and to address the inequality for female athletes at all levels and ages – were introduced including: Sponsorship of the Women’s National Football Conference (WNFC) supporting women playing, coaching and the development of professional women’s football.
Both adidas and WNFC continue to keep their promise to the the initiative by growing and developing their partnership. Today, the WNFC revealed their 2020 league wide custom uniforms. The WNFC is the only women’s football league in the world sponsored by one of the BIG 2 sports apparel brands.
The WNFC has placed their focus in 2020 on improving the accessibility and quality of women’s tackle football content. The league is investing heavily in marketing and content production. This year the league will make their debut on national television with a Sunday Night Show on Youtoo America. All WNFC content will be available on demand for $19.99 per year at https://www.ytaclub.com/subscribe.php - SIGN UP NOW (Use Promo Code WNFC).
Coming soon, the WNFC will announce more about the show, including the match-ups that will be highlighted on the Women’s Tackle Football Sunday Night Show on the network. It will be an exciting year for WNFC owners, players and fans. For now, we would love to know, who you think did it best!
Design credit to Daziah Green